Sustainable Investing: Investing with Purpose

Sustainable investing is on the rise, as more investors seek to align their portfolios with their values. This approach emphasizes environmental, social, and governance (ESG) factors, directing funds toward companies that contribute positively to society.

Sustainable investing goes beyond avoiding "sin stocks." It involves identifying innovative companies that tackle global challenges, such as climate change and social inequality. To start, explore ESG-focused mutual funds or ETFs, which provide diversified exposure while meeting sustainability criteria. Remember, investing for the long term and maintaining diversification are key to managing risk while supporting causes you care about.